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Apollo’s Crypto Bet: Why Plume May Be the Crown Jewel | by Chip Mahoney | The Capital | May, 2025

by Catatonic Times
May 13, 2025
in Altcoin
Reading Time: 3 mins read
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Chip Mahoney
The Capital

“Don’t go the place the trail might lead, go as an alternative the place there isn’t a path and go away a path.” — Ralph Waldo Emerson

If you hear the identify Apollo International Administration, you most likely don’t consider blockchain, tokenization, or crypto in any respect. You consider non-public fairness offers, actual property, insurance coverage, credit score — the standard empire-building bricks of one of the formidable various asset managers on the planet. Marc Rowen, their CEO, is main the cost of TradFi and Web3.

Apollo has spent a long time mastering the artwork of discovering worth the place others miss it. From distressed debt to leveraged buyouts, they’ve constructed a $600+ billion fortress by seizing on inefficiencies, unlocking hidden worth, and executing with ruthless precision.

And now, Apollo has quietly positioned just a few chips on the crypto desk.

However right here’s what issues for readers trying to personal the economic system and never simply take part in it: Apollo has solely gone large on two crypto tasks — and one in all them stands out as the true uneven guess.

Apollo didn’t get right here by chasing hype. Their roots return to the Nineties, scooping up distressed property from fallen giants like Government Life. They grew to become recognized for squeezing returns out of…

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