Introduction
In August 2025, BTCC, the world’s oldest cryptocurrency change, partnered with All-Star and Memphis Grizzlies ahead Jaren Jackson Jr. (JJJ). The goal was to advertise crypto belongings by means of JJJ’s lifestyle-focused marketing campaign, which built-in crypto buying and selling, music, and basketball. BTCC has now launched its flagship marketing campaign video that includes JJJ, positioning the athlete, music producer, and cryptocurrency dealer as its international face.
The video, which first appeared in September 2025, presents Triple J’s life-style in buying and selling mode (crypto engagement by means of the BTCC platform), day mode (basketball), and evening mode (producing music). The initiative highlights the change’s technique in leveraging JJJ’s affect to introduce crypto to mainstream audiences. To have a good time the launch of the video, BTCC has launched its greatest referral marketing campaign ever with a prize pool of 178,500 USDT.
Marketing campaign Overview
The BTCC x Jaren Jackson Jr. Referral Marketing campaign, which runs from September 25, 2025, at 16:00:00 to October 27, 2025, at 03:59:59 (UTC), goals to draw new customers to the BTCC crypto change platform. By means of this collaboration, BTCC seeks to bridge the hole between cryptocurrencies and conventional sports activities, leveraging Jackson’s movie star standing and disciplined mindset.
The referral marketing campaign facilities on encouraging present BTCC customers to ask their mates to open accounts within the change. New customers who join by way of a legitimate BTCC referral code will have the ability to unlock a tiered reward construction with rewards totaling 178,500 USDT. The rewards have been divided into two prize swimming pools: the Referral Buying and selling Prize Pool, valued at 54,500 USDT, and the Referral Deposit Prize Pool, valued at 124,000 USDT.
Throughout a earlier comparable marketing campaign, new customers obtained a welcome bonus of as much as 11,000 USDT, contingent upon deposits and reaching particular buying and selling milestones. New customers had been additionally eligible for a 50% low cost on buying and selling charges throughout their first 12 months of lively buying and selling on the platform. The referral program additionally supplied extra perks, together with every day quests, buying and selling competitions, and 10-20 USDT vouchers upon finishing KYC or particular duties.
For present customers, there was a possibility to earn referral commissions by sharing a singular code and the referral hyperlink: https://bit.ly/4nTpw8t. Referrers had been eligible to earn a 40% fee on buying and selling charges generated by their referrals for the lifetime of the referral. The marketing campaign additionally featured on-line occasions, advertising and marketing campaigns, and fan-focused initiatives, which included Jackson Jr. Moreover, there was a buying and selling competitors with a prize pool and signed merchandise. This time spherical, BTCC is as soon as once more leveraging the high-profile athlete by means of the “JJJ Invitations You to the Recreation” marketing campaign to advertise BTCC’s platform and incentivize new consumer acquisition by means of a multifaceted rewards program.
Take part
You should be a registered BTCC consumer to take part within the BTCC x Jaren Jackson Jr. referral marketing campaign and invite mates to affix the platform. The marketing campaign dubbed “JJJ Invitations You to the Recreation” requires that you just and your invited mates make deposits and commerce on BTCC. By finishing the prescribed duties, you’ll unlock the 178,500 USDT prize pool. The next is a step-by-step process to comply with:
Refer Buddies: Invite your mates and acquaintances to affix the BTCC cryptocurrency change.
Buddies Deposit and Commerce: Encourage the individuals you referred to make deposits and take part in buying and selling actions on the BTCC change.
Earn Rewards: When you and your referrals have met the deposit and buying and selling duties, you and so they turn out to be eligible to earn a share of the 178,500 USDT prize pool.
Observe your progress: For the reason that “JJJ Invitations You to the Recreation” incorporates a contest format, observe that you’ll be competing in opposition to many different customers for a similar rewards. In consequence, you have to monitor your referral exercise and watch your earnings develop primarily based on the deposits and buying and selling actions of your referrals. Please monitor the leaderboard, which can be up to date each 2 hours. Customers can be ranked based on their referrals’ buying and selling quantity and legitimate referral depend.
Rewards
Along with the 178,500 USDT in rewards supplied by the marketing campaign to contributors, customers can earn a 25% fee on buying and selling charges generated by their referrals, as much as 500 USDT per referral. Commenting on the marketing campaign, Aaryn Ling, Head of Branding at BTCC Alternate, stated:
“This collaboration with Jaren Jackson Jr. goes far past typical sports activities sponsorship; we’re telling genuine tales that convey out the artistic vitality and multi-dimensional considering that defines each JJJ’s strategy to basketball and music, and BTCC’s recent perspective on cryptocurrency buying and selling.”
Further Bonuses
Based on info from the marketing campaign, if any of your referrals full over 1,000 USDT in spot buying and selling through the marketing campaign interval, their buying and selling quantity can even depend in direction of the referrer’s whole efficiency, incomes them extra earnings.
About BTCC Alternate
BTCC is a worldwide cryptocurrency change based in 2011, with over 100 million customers throughout greater than 100 nations. The platform adheres to regulatory compliance requirements within the US, Canada, and Europe, boasting a 14-year monitor document of safety breaches. By partnering with Jaren Jackson Jr., a star with 150 tracks below his identify, the change is signaling its concentrate on cultural relevance and innovation. The involvement of Jaren Jackson Jr. incorporates instructional content material on balancing sports activities, finance, and entrepreneurship, concentrating on each sports activities followers and crypto lovers.
JJJ’s choice to endorse BTCC alerts the significance of strategic alignment with high-profile people and the way it can drive adoption. Commenting on the most recent marketing campaign, Jackson Jr. acknowledged:
“They’ve been in it for over a decade, and that type of consistency means one thing to me.”
Jackson Jr.’s emphasis on the significance of long-term planning in crypto and basketball aligns with BTCC’s mission to offer dependable and accessible crypto buying and selling options. The partnership additionally alerts the basketballer’s function as a business-savvy sportsman who’s all for tech startups and monetary literacy.
The efforts are designed to additional combine crypto belongings into mainstream tradition by leveraging Jackson Jr.’s international attain. Because the market evolves, initiatives just like the BTCC x Jaren Jackson Jr. Referral Marketing campaign represents a dynamic transfer by BTCC to place itself because the bridge between conventional industries and digital finance.
