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TransUnion Teams Up with Credit Sesame to Launch  Direct-to-Consumer Experience

by Catatonic Times
February 15, 2025
in DeFi
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TransUnion is partnering with Credit score Sesame to launch a freemium credit score schooling platform.

The brand new platform will give U.S. shoppers each day entry to their credit score rating, tailor-made monetary provides, and premium credit score monitoring providers.

By leveraging Credit score Sesame’s experience within the freemium credit score area, TransUnion expects to extend client engagement and develop its direct-to-consumer enterprise.

Credit score safety platform TransUnion and client credit score administration firm Credit score Sesame have teamed up this week. TransUnion has tapped Credit score Sesame to launch a direct-to-consumer, freemium credit score schooling resolution for US customers.

TransUnion is positioning the brand new credit score schooling resolution as an “expertise” that shall be built-in with premium credit score monitoring providers. The brand new software will convey shoppers their each day credit score rating and report from TransUnion and provide them entry to third-party monetary provides which are tailor-made to their particular person objectives and credit score profile.

TransUnion’s US shoppers may have entry to the brand new platform starting within the first half of 2025. 

“Private empowerment is a key element of our dedication to Data for Good,” stated TransUnion President of US Markets Steve Chaouki. “By offering a free-first expertise that features monetary provides, we have interaction with extra shoppers, enabling them to higher perceive their monetary conditions and take motion to handle their monetary futures. By integrating our freemium providing with our enhanced premium credit score and id monitoring providers, we count on to ship a extra expansive product providing to shoppers and place our direct-to-consumer enterprise for sustainable progress.”

Credit score Sesame was based in 2010 to indicate shoppers their each day credit score rating, credit score report abstract, and credit score monitoring alerts. In 2020, the California-based firm launched Sesame Money, digital banking instruments, together with a pre-paid debit card and credit score builder resolution.

Headquartered in Chicago, Illinois, TransUnion gives instruments to assist companies and shoppers assess creditworthiness, detect fraud, and make knowledgeable monetary selections. The corporate operates in additional than 30 international locations, serving to organizations handle threat and empowering shoppers with entry to credit score and wealth-building instruments.

“We’re dedicated to empowering shoppers to take cost of their monetary well being,” stated Credit score Sesame CEO Adrian Nazari. “We’ve got a observe report of success within the freemium credit score area, serving to hundreds of thousands of People successfully handle their credit score and create higher alternatives for themselves and their households. By leveraging our Sesame platform, we count on that TransUnion will have the ability to deeply have interaction shoppers and assist them in attaining their monetary objectives.”

Picture by RDNE Inventory venture


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Tags: CreditDirecttoConsumerExperienceLaunchSesameTeamsTransUnion
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