Competitors within the rising prediction markets sector is shifting from pure liquidity provision towards management of the person interface, with digital wallets more and more rising as a key distribution layer for entry to those markets.
That is the central argument of a brand new 2026 outlook report from Bitget, which examines how fragmentation throughout a number of platforms is reshaping the place aggressive benefit is prone to type.
The evaluation comes as prediction markets are shattering data. On-chain knowledge from Dune Analytics reveals day by day buying and selling quantity hit an all-time excessive of $814 million on January 21, placing the market on tempo to simply surpass December’s file $11.5 billion in month-to-month quantity.
LATEST: 📈 Prediction markets hit an all-time day by day file of $814 million in quantity on Sunday, placing January on tempo to surpass December’s $11.5 billion in quantity, in line with Dune Analytics knowledge. pic.twitter.com/COhcI8LW6e
— CoinMarketCap (@CoinMarketCap) January 21, 2026
Why Wallets Are Rising because the Distribution Layer
Nonetheless, this exercise is unfold throughout a fragmented panorama of profitable however siloed platforms like Kalshi, Polymarket, and the newly launched Opinion.
In accordance with the Bitget report, this very fragmentation is what’s inflicting the aggressive focus to evolve. “As provide improves, competitors is now not centered on whether or not platforms can listing sufficient markets,” the report states. “As an alternative, differentiation more and more happens on the interface layer – the place customers uncover occasions, interpret chances, and execute trades.”
The report argues that digital wallets are properly positioned to grow to be the first entry level for prediction markets. By bringing occasion discovery, knowledge visualisation and commerce execution from a number of platforms right into a single workflow, wallets may deal with the fragmentation that presently defines the sector.
On this mannequin, the pockets evolves past a passive container for holdings. As an alternative, it turns into an event-driven interface the place customers can interpret chances, type views on real-world outcomes and act on them financially with out switching between a number of platforms.
An analogous path has been highlighted by enterprise capital agency Andreessen Horowitz (A16z). In latest evaluation, the agency advised that the following section of prediction markets will depend on tighter integration with AI and crypto-native applied sciences, together with person verification and enhanced knowledge layers.
For the B2B viewers of brokers and fintech builders, the takeaway from Bitget’s report is evident. As prediction markets grow to be a core characteristic of the trendy monetary panorama, the first strategic alternative could now not lie in constructing one other siloed alternate, however in creating the most effective built-in “entrance door” that offers customers a single, clever level of entry to all of them.
This text was written by Tanya Chepkova at www.financemagnates.com.
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