TAPP Engine and Envestnet Team Up for Goals-Based Investing

Wealthech options supplier TAPP Engine has teamed up with wealth administration and monetary planning platform Envestnet.

Courtesy of the partnership, TAPP Engine will combine Envestnet’s ActivePassive ETF mannequin portfolios into its digital investing platform.

TAPP Engine made its Finovate debut at FinovateSpring 2025. Envestnet most lately demoed its expertise at FinovateFall 2021 in New York.

Embedded wealthtech options supplier TAPP Engine will supply Envestnet’s ActivePassive ETF mannequin portfolios as a part of a brand new partnership introduced late final week. TAPP Engine will combine these portfolios into its digital investing platform to allow credit score unions and banks to supply a extra personalized, goals-based investing expertise to their members and prospects.

TAPP Engine at the moment presents self-directed brokerage accounts, goals-based automated investing, fractional share investing, commission-free fairness buying and selling, digital account opening and onboarding, single sign-on (SSO) integration with digital banking platforms, built-in custody and clearing companies, in addition to investor schooling and monetary wellness instruments and sources. Integrating Envestnet’s portfolios will present larger personalization, improve the general digital investing expertise, and allow TAPP Engine to carry progressive wealth administration options to extra group monetary establishments.

“Our mission has at all times been to assist monetary establishments ship fashionable digital wealth experiences that strengthen member relationships and assist long-term monetary wellness,” President of TAPP Engine Securities and TAPP Engine Advisors Mark Guglielmo mentioned. “Working with Envestnet permits us to assist credit score unions and group banks ship a extra personalized, goals-based investing expertise that retains the member’s monetary journey linked to the establishment they belief most.”

The partnership between Envestnet and TAPP Engine comes at a time of rising shopper expectations relating to digital investing: particularly, that digital investing must be as simple and seamless as on-line banking. Making Envestnet’s ETF portfolios obtainable by TAPP Engine’s platform will allow group monetary establishments to ship the sort of personalized digital investing expertise that helps monetary wellness and drives long-term engagement.

Envestnet’s ActivePassive ETF portfolios are a hybrid funding product that mixes each lively and passive ETF administration methods right into a single portfolio framework. This framework contains passive elements akin to low-cost, index-tracking ETFs to offer core market publicity together with lively elements within the type of actively managed ETFs that pursue outperformance by way of strategic choice and market timing. These portfolios are in style amongst many traders as a result of they mix the soundness and predictability of core holdings with the potential for outperformance and the flexibility to navigate market volatility.

“For many years, Envestnet has helped form how advisors take into consideration combining lively and passive investing to construct higher portfolios,” Group Head of Funding Administration at Envestnet Erik Preus mentioned. “This collaboration brings that funding self-discipline to TAPP Engine, giving credit score unions and group banks entry to institutional-quality ETF portfolios grounded in rigorous analysis and disciplined portfolio development. It displays our perception that subtle funding capabilities must be accessible to extra establishments and, finally, to extra traders.”

An alum of each Finovate and our developer convention, FinDEVr, Envestnet made its most up-to-date Finovate look at FinovateFall 2021 in New York. The corporate’s adaptive platform presents interconnected wealth administration and monetary planning options, in addition to entry to mannequin portfolios, tax administration, and high-net-worth consulting. Envestnet has $7 trillion in platform belongings and its expertise is utilized by greater than a 3rd of all monetary advisors throughout main banks, wealth managers, brokerages, and RIAs.

Based in 2021 and headquartered in Quincy, Massachusetts, TAPP Engine made its Finovate debut at FinovateSpring 2025. On the convention, the wealthtech agency demonstrated how its platform allows monetary establishments to embed fashionable wealth options immediately into their choices. TAPP Engine’s turnkey microservices infrastructure options embody end-to-end wealth administration companies for investing, money administration, custody, and clearing. The corporate’s platform helps multi-custodian integrations throughout equities, ETFs, choices, and tokenized belongings. Tosin Osunsanya is Founder and CEO.

Picture by Towfiqu barbhuiya on Unsplash

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