Funds optimization platform Spreedly has acquired fraud prevention firm Dodgeball. Phrases weren’t disclosed.
The acquisition will mix funds optimization and fraud prevention right into a single platform.
Based in 2008 and headquartered in North Carolina, Spreedly has been a Finovate alum since 2013.
Open funds platform Spreedly introduced its acquisition of fraud orchestration firm Dodgeball. Phrases of the transaction weren’t disclosed. The acquisition combines funds optimization and fraud prevention in a single platform and helps bolster Spreedly’s technique for each AI and open funds.
“For many retailers, funds and fraud aren’t separate challenges—they’re two sides of the identical coin,” Spreedly CEO Justin Benson stated. “You may’t optimize funds with out addressing fraud, and you may’t combat fraud with out understanding the cost stream. This acquisition brings these crucial features collectively, permitting us to ship immense worth to our prospects and speed up our imaginative and prescient for an AI-powered, open funds future.”
The acquisition is designed to provide Spreedly’s prospects extra reliability, in addition to insights to assist eradicate fraud and make extra clever e-commerce choices. The corporate famous that the acquisition can even improve Spreedly’s workflow engine and assist construct the muse for an AI-powered funds copilot. Submit acquisition, the Dodgeball model, in addition to the Dodgeball crew, will probably be built-in into Spreedly. This won’t solely allow Spreedly to maximise the advantage of Dodgeball’s experience, however can even assist guarantee a clean transition for purchasers with no service interruption and full entry to Spreedly’s world assist and account administration groups.
“We leapt on the alternative to affix forces with Spreedly, so as to assist extra retailers construct best-of-breed fraud administration options whereas nonetheless selling progress,” Dodgeball CEO Adam Hiatt stated. “The partnership can even assist us present a lot higher worth to our current prospects. All of us at Dodgeball are excited to get began on integrating our providing with Spreedly’s.”
Most just lately having demoing its expertise on the Finovate stage at FinovateFall 2018 in New York, Spreedly has been a Finovate alum since 2013. The corporate, based in 2008 and headquartered in Durham, North Carolina, counts main manufacturers reminiscent of BMW, HBO Max, Priceline, The New York Occasions, and others amongst people who use its funds expertise. Spreedly processes greater than $50 billion in gross merchandise worth (GMV) on behalf of greater than 400 prospects in 100+ international locations.
Spreedly’s acquisition announcement got here shortly earlier than the corporate launched its State of Checkout 2025 Survey, performed by Talker Analysis on Spreedly’s behalf. The survey famous that many US executives stay involved that AI might convey higher complexity to what they take into account to be fragile checkout flows, resulting in higher challenges and even monetary losses.
“AI has unbelievable potential to remodel funds,” Spreedly President Peter Dougherty stated. “However executives within the survey additionally revealed they’re already paying a steep ‘engineering tax’—with as a lot as 1 / 4 of their engineering groups devoted to sustaining fragile checkout flows. AI ought to be layered thoughtfully to strengthen these cost techniques, not change them totally and introduce new dangers.”
Photograph by Colin Rowley on Unsplash
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