Account holder engagement specialist Larky has introduced a strategic partnership with digital banking options supplier Tyfone.
Courtesy of the partnership, Larky will combine its nudge engagement platform into Tyfone’s nFinia digital banking resolution.
Tyfone made its Finovate debut at FinovateSpring 2008. Larky first demonstrated its expertise to Finovate audiences at FinovateFall 2014.
Proactive account holder engagement firm Larky has inked a strategic partnership with digital banking options supplier Tyfone this week. The settlement will combine Larky’s nudge platform instantly into Tyfone’s nFinia digital banking resolution.
“At Tyfone, we consider that elegant person experiences are solely the place to begin,” Tyfone CEO Siva Narendra stated. “What actually units us aside is our dedication to innovation, collaboration, and execution. Partnering with Larky extends that dedication, serving to our shoppers have interaction their clients and members in significant ways in which strengthen relationships and ship lasting worth.”
Larky’s nudge platform supplies real-time personalised notifications to reinforce the power of economic establishments to attach with their account holders. The answer permits monetary establishments to extend deposits and new loans, and forestall fraud with tailor-made, turnkey push notifications. Monetary establishments utilizing nudge leverage data-driven and location-aware messaging to safe buyer and member engagement charges which can be seven to 10 instances increased than with conventional advertising and marketing channels.
By way of a pre-built integration with Tyfone’s digital banking expertise, Larky’s notification capabilities are seamlessly embedded, empowering banks and different monetary establishments to deliver further worth by the use of the cellular channel that clients use and belief. Monetary establishments will be capable of select from both a library of pre-built campaigns or deploy Larky’s AI-powered options to create messaging that’s personalized for his or her particular audiences. This messaging may help banks and different monetary establishments to encourage debit card use, increase fraud prevention consciousness, announce the launch of latest options, and extra.
“We’re thrilled to launch our partnership with Tyfone and produce our nudge platform to extra group monetary establishments,” Larky CEO Gregg Hammerman stated. “Tyfone’s give attention to significant digital relationships aligns completely with our mission to assist account holders obtain related, well timed engagement the place it issues most.”
Based in 2012 and headquartered in Ann Arbor, Michigan, Larky made its Finovate debut at FinovateFall 2014. Extra just lately, the corporate has solid partnerships with core banking options supplier VisiFi, and commenced this yr teaming up with information analytics and enterprise intelligence options firm for credit score unions Trellance. Larky has raised greater than $4.5 million in funding, in response to Crunchbase, most just lately securing an funding from Reseda Group in 2023.
Portland, Oregon-based Tyfone has been a Finovate alum since its debut at FinovateSpring 2008. The corporate’s nFinia digital banking platform affords account administration, fund transfers, and billpay providers, in addition to cost options and private finance administration (PFM) instruments. The platform additionally options Penni AI integration that delivers conversational banking capabilities together with sensible instruments and clever, personalised help, 24/7.
Tyfone’s partnership information with fellow Finovate alum Larky comes simply days after the corporate reported collaborating with one other Finovate alum, BioCatch. Final month, the 2 corporations introduced a strategic partnership that built-in BioCatch’s Account Takeover Safety resolution into Tyfone’s nFinia platform.
“Account takeover fraud is likely one of the most pervasive threats in digital banking,” BioCatch Senior Director of World Integration Companions and Alliances Jay Whoriskey stated. “By embedding our behavioral intelligence into Tyfone’s digital banking platform, group monetary establishments acquire real-time safety, figuring out and stopping fraud earlier than any cash leaves the would-be-victim’s account with out compromising the person expertise.”
Based in 2004, Tyfone has raised greater than $38 million in funding, in response to Crunchbase. This determine contains the corporate’s $25 million enterprise spherical in 2023.
Picture by Josh Herrington on Unsplash
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