‘Hometown hero’: first-of-its kind collaboration between museum and football team celebrated with documentary

The artwork world loves a primary, and a brand new documentary is dishing up the story of the first-ever soccer equipment designed in collaboration with a museum.

Made in Walthamstow, directed by Xaymaca Awoyungbo, centres round a set of shirts designed by north east London crew Walthamstow FC along with the close by William Morris Gallery and fellow arts organisation Wooden Avenue Partitions, in addition to the model Admiral Sportswear. The shirts, which have been worn by Walthamstow FC’s gamers since 2023, characteristic the schematic floral designs of the famed Nineteenth-century designer Morris, who lived within the Walthamstow constructing that now homes his namesake gallery as a youngster.

Awoyungbo is a long-time fan of the crew and advised the Guardian that he needed to “inform a narrative a couple of hometown hero and pay homage to soccer heritage”. Extra broadly the movie explores, he stated, “the historical past of duplicate soccer kits, the importance of Morris and the facility of neighborhood in Walthamstow”.

Morris was a contradictory determine—he wished for artwork to be for everybody, for instance, but solely the rich may afford a variety of his work. Nonetheless, his designs have fascinated individuals world wide for many years.

He was well-known for stating “don’t have anything in your home that you just have no idea to be helpful, or consider to be stunning,” and Awoyungbo stated he thinks the delicate shirts “ticks each bins”. We’re on facet.

Made in Walthamstow is on the market to look at on YouTube now