Ballet’s In-App Swap Results With Changelly

Since 2020, Ballet—a U.S. firm providing easy, safe chilly storage options—has partnered with Changelly to allow in-app crypto swaps straight inside its cell companion app. With Changelly’s Crypto Change API integration, Ballet customers gained entry to 1000’s of buying and selling pairs in a safe, non-custodial setting.

Right here is the impression of collaboration over 4 years: transaction quantity has doubled, month-to-month lively customers (MAU) are up 21%, AOV elevated by 166%, and the bounce fee has dropped from 38% to 22%. In the present day, 40% of all swap exercise within the app is powered by Changelly, an indication of each constant efficiency and person belief.

By streamlining the in-wallet swap course of via Changelly’s Change API, Ballet obtained a lift to its key enterprise metrics and income. The combination has enabled one of many market’s main chilly storage options to additionally ship a practical buying and selling expertise—all with out compromising on self-custody, safety, or simplicity.

This case examine was first revealed by FinanceFeeds, reporting on Ballet’s transaction and AOV development following its Changelly API integration.

X2 Transactions Put up-Integration

Since integrating Changelly’s swap API, Ballet has seen the variety of accomplished transactions double. This development in exercise alerts greater person engagement, stronger intent to transact, and a extra practical product expertise total.

Fairly than forcing customers to maneuver funds to centralized exchanges, Ballet now permits worth trade straight contained in the pockets’s person expertise, bridging the hole between asset storage and asset utility.

Person Progress & Retention: +21% MAU in One 12 months

From 2023 to 2024, Ballet’s Month-to-month Energetic Customers (MAU) rose by 21%—a transparent signal of constant person development even in a maturing market.

On the identical time, retention charges remained sturdy, growing barely from 72% to 74%. This stability reveals that present customers discover continued worth within the swap function and are coming again usually to make use of it.

166% AOV Enhance: How Belief Formed Transaction Conduct

From pre- to post-integration, Ballet noticed a 166% improve in weekly Common Order Worth (AOV), notably within the early phases—pushed by rising person confidence within the in-app swap expertise.

Whereas development has leveled off in latest months, AOV stays persistently excessive. Within the context of safe, chilly storage merchandise, this stability alerts lasting belief and sustained engagement from customers transacting straight inside the app.

40% of All Swaps Are Now Powered by Changelly

In the present day, 4 out of each 10 swaps initiated in Ballet’s app are executed via the Changelly API. That’s a transparent marker of person desire—and a direct indicator of service reliability.

This share is not only quantity, it’s belief. Ballet customers proceed to decide on Changelly from a number of suppliers as a result of the expertise delivers: low latency, aggressive charges, and regulatory transparency.

“Ballet has constructed a uniquely accessible chilly storage answer, and we’re proud to help that have with seamless, dependable in-app swaps. What makes this partnership work is long-term alignment—on product values, on person expectations, and on execution. The expansion we’ve seen collectively is proof that safe self-custody and lively engagement can go hand in hand.”

—Zifa Mae, Head of Product at Changelly

Bounce Price: -42%

Between October 2023 and October 2024, Ballet’s bounce fee dropped from 38% to 22%. That’s a 42% lower, exhibiting that customers are usually not solely opening the app—they’re staying, interacting, and finishing actions.

This decline displays smoother onboarding, sooner swap execution, and a backend circulate optimized for conversion and value, even in a non-custodial setting.

From Chilly Storage to Scorching Utility

The partnership between Ballet and Changelly proves that safety and value don’t must compete. Ballet’s hardware-based safety mannequin, mixed with Changelly’s trade infrastructure, offers customers entry to a platform that permits long-term storage and on-demand transactions in a single seamless person circulate—offering each peace of thoughts and sensible performance.

Conclusion: Constructed for Sturdiness, Designed for Belief

Since 2020, the Ballet and Changelly integration has advanced from a function right into a core a part of the person expertise. This collaboration proves {that a} well-executed, embedded swap answer can ship actual person engagement with out compromising on safety or management. For Ballet, the Changelly API not solely added performance—it enabled world scalability, diminished person drop-off, and turned a passive storage interface into an lively, high-conversion product.

“Changelly can present easy swap providers that match the wants of most customers world wide.”

— Bobby Lee, Ballet CEO

Because the crypto house matures, customers anticipate extra from the instruments they belief. The Ballet and Changelly partnership reveals how safe infrastructure, user-first design, and long-term alignment can create lasting worth.

Disclaimer: Please observe that the contents of this text are usually not monetary or investing recommendation. The knowledge supplied on this article is the writer’s opinion solely and shouldn’t be thought-about as providing buying and selling or investing suggestions. We don’t make any warranties concerning the completeness, reliability and accuracy of this data. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be conversant in all native laws earlier than committing to an funding.