Backbase and Unblu have cast a brand new strategic partnership to rework self-service banking right into a trusted, human-connected expertise that mixes the very best of each worlds.
The partnership will combine Unblu’s Conversational Engagement Platform with Backbase’s AI-powered banking answer, including options comparable to stay chat, voice and video calling, and AI-powered chatbots.
Each Unblu and Backbase most just lately appeared on the Finovate stage at FinovateFall 2021 in New York. Backbase is a four-time Better of Present winner that first demoed on the Finovate stage in 2009.
A brand new strategic partnership between Backbase and Unblu is designed to assist remodel self-service banking right into a trusted, human-connected expertise. The 2 corporations will supply a joint answer that mixes Unblu’s Conversational Engagement Platform with Backbase’s banking platform, including options comparable to stay chat, voice and video calling, co-browsing, and AI-powered chatbots.
“Digital banking ought to by no means come on the expense of human connection,” Backbase International VP of Market Mayank Somaiya mentioned. “By embedding Unblu’s collaboration instruments into our ecosystem, banks can ship easy transitions from automated service to professional steering, serving to prospects really feel supported all through their digital journey.”
The purpose is to allow prospects to transition seamlessly from digital self-service to human-assisted interactions in a single engagement. The answer will allow relationship managers, case staff, and frontline service brokers to entry the shopper’s particular person context so as to higher serve them. A unified worker workbench connects capabilities that have been beforehand remoted throughout the financial institution’s tech stack. This empowers financial institution staff to ship seamless human-digital interplay inside the Backbase platform, profit from AI-enhanced productiveness that automates routine duties and produces real-time insights, and preserve full regulatory compliance through encrypted communications, audit trails, and built-in knowledge residency controls.
Use instances for the joint providing embrace onboarding and account opening, wealth administration, customer support, and enabling hybrid department experiences. The pre-integrated answer can be obtainable to Backbase prospects world wide in early 2026.
“We’re excited to associate with Backbase to assist monetary establishments ship the type of private, frictionless buyer experiences in the present day’s customers anticipate,” Unblu Co-CEO Jens Rabe mentioned. “By bringing our digital interplay instruments instantly into the Backbase platform, we’re enabling banks to construct deeper relationships whereas sustaining the compliance and safety requirements they’ll’t compromise on.”
A Finovate alum since 2009, Backbase is a four-time Finovate Better of Present winner. Based mostly in Amsterdam, Backbase gives an AI-powered banking platform that helps banks modernize their operations throughout retail, SME, business, and personal banking, in addition to wealth administration. Backbase has enabled monetary establishments to realize year-over-year will increase in retail transactions by 51%, buyer satisfaction charges of 78%, and app onboarding in lower than 5 minutes. Based in 2003, Backbase cast a partnership with Facilization, a consulting, system integration, and monetary companies software program agency, in October. The corporate additionally teamed up with Akkuro, a core banking expertise supplier, and Show, a digital id firm, in September. Founder Jouk Pleiter is Backbase’s CEO.
Based in 2008 and headquartered in Basel, Switzerland, Unblu most just lately demoed its expertise on the Finovate stage at FinovateFall 2021. On the convention, the corporate confirmed how its expertise helps 170+ monetary establishments world wide ship an “in-person” expertise on-line. The corporate’s prospects embrace UBS, Deutsche Financial institution, and Intesa Sanpaolo, and the agency has cast partnerships with fintechs—and fellow Finovate alums—comparable to Temenos, Avaloq, Q2, and ebankIT.
Simply days after the corporate introduced its partnership with Backbase, Unblu reported that founder and Co-CEO Luc Haldimann could be transitioning into the newly created function of Chief Technique Officer. Rabe, who joined the corporate as Chief Advertising Officer and later served because the agency’s Chief Working Officer, has been serving as Co-CEO and can turn out to be the corporate’s sole CEO as of January 2026.
“Luc constructed Unblu from the bottom up and formed it into an internationally revered expertise chief,” Rabe mentioned. “As CEO, I sit up for persevering with the collaboration with Luc in his new strategic function to make sure Unblu stays on the forefront of safe, human-centered digital engagement.”
Picture by Javier M. on Unsplash
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