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BBVA Tells Wealthy Clients To Invest Up To 7% In Bitcoin

by Catatonic Times
June 17, 2025
in Bitcoin
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Spanish financial institution BBVA is now advising its rich purchasers to take a position as much as 7% of their portfolios in crypto and Bitcoin, exhibiting how conventional banks are beginning to see the potential of Bitcoin. 

“With personal prospects, since September final 12 months, we began advising on Bitcoin,” stated Philippe Meyer, head of digital & blockchain options at BBVA Switzerland, through the DigiAssets convention in London. “The riskier profile, we enable as much as 7% of portfolios in crypto.”

The financial institution’s personal wealth division is presently recommending purchasers allocate 3% to 7% of their portfolio to Bitcoin and crypto, relying on their particular person urge for food. Whereas many personal banks have provided to execute Bitcoin or crypto trades upon request, it stays uncommon for a worldwide monetary establishment to formally advise purchasers to purchase. BBVA is presently recommending allocations particularly in Bitcoin. 

Meyer emphasised that even a modest allocation to Bitcoin can have a significant influence on portfolio returns, “In case you take a look at a balanced portfolio, in case you introduce 3%, you already enhance the efficiency,” he stated. “At 3%, you aren’t taking an enormous danger.” 

BBVA started executing Bitcoin purchases for its purchasers in 2021, however Meyer stated that is the primary time it’s formally advising allocations. In June 2021, the financial institution launched Bitcoin buying and selling and custody companies by its Swiss subsidiary for personal purchasers. “With this modern supply, BBVA positions itself as a benchmark establishment within the adoption of blockchain know-how,” stated BBVA Switzerland CEO Alfonso Gómez on the time. 

BBVA’s curiosity in digital forex goes again even additional. As early as 2015, the financial institution made it clear that it seen Bitcoin and blockchain know-how as greater than only a passing development. In an announcement that now appears more and more prescient, BBVA stated “establishments that perceive Bitcoin and digital currencies will lead the brand new financial system,” highlighting its perception that early adopters would achieve a strategic benefit. 

This early help set BBVA aside from lots of its friends, as few main banks had been keen to publicly interact with Bitcoin on the time. 

What started as curiosity in blockchain know-how has was direct funding steering, now culminating in BBVA formally advising rich purchasers to allocate as much as 7% of their portfolios into Bitcoin, a transparent signal the financial institution sees it as a long run a part of its future.



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