Opinions expressed by Entrepreneur contributors are their very own.
If you happen to’ve been creating content material for social media, you’ve got possible heard the thrill about AI. However I am not right here to speak about it as some summary revolutionary device. I am right here to indicate you the way AI helped me create two wonderful Instagram video reels — racking up over 7 million views in only a few days and the way it’s utterly modified the sport for content material creators like us.
When you grasp what AI can do and how you can use it, the probabilities can grow to be countless. Here is my story and the way you, too, can faucet into AI to take your social media content material to the subsequent stage.
How AI helped me create viral content material
The story begins with my go to to the U.S. Open of Browsing in Huntington Seaside, California. I went there meaning to create some recent authentic model content material in one of the dynamic environments attainable — browsing championships with power, gorgeous visuals and followers in every single place. It was wonderful!
I captured a great deal of uncooked footage, took images, networked with media and absorbed the colourful environment. Nevertheless it wasn’t till I introduced my footage again and mixed it with AI instruments that the magic actually occurred.
Utilizing AI, I used to be in a position to take my content material to a stage I could not have achieved in any other case. These weren’t simply surf clips; they have been one thing greater. One video layered storytelling with mind-blowing visible results — waves remodeling into algorithms, surfers using beams of sunshine and the complete scene trying like a sci-fi sportscast. With out AI, creating such results and even conceptualizing them would’ve taken the professionals weeks of enhancing and would have been unimaginable for me to create.
The second viral video took the emotional route — AI helped me analyze the patterns of profitable emotional video tales. I spliced candid moments of athletes prepping, followers cheering and sunsets framing the seaside. I turned it right into a mini characteristic movie that resonated deeply with my followers. The AI completely timed transitions, voice inflection and audio swells for a really cinematic expertise.
To my amazement, each movies blew up. Every crossed over 7 million views in roughly two to 3 days. What made it extraordinary wasn’t the views themselves — it was realizing these movies would not exist of their viral kind with out the capabilities AI gave me.
Associated: The way to Create Higher Content material With AI — Plus 11 Instruments to Get You There
Why AI is a game-changer in content material creation
AI is unlocking inventive potential we did not even know we had. It is not nearly making duties faster (though that is an enormous profit). It is about remodeling what we predict is unimaginable to create into attainable.
Listed below are the important thing methods AI is altering the social media content material recreation and the way you should utilize it to face out.
1. AI brings your inventive imaginative and prescient to life sooner
Say goodbye to numerous hours spent enhancing, refining and perfecting content material. AI instruments can automate tedious processes whereas enhancing the standard of your work.
Even when you’ve got wild, inventive concepts you do not have the technical know-how to execute, AI bridges the hole. Instruments can generate customized visuals, results and enhancements that match your imaginative and prescient, typically in minutes.
Professional tip: Create temper boards or brainstorm audacious concepts and take a look at them with AI instruments. Experimentation is essential to unlocking what’s attainable.
2. AI can analyze what works (and what would not)
AI would not simply allow you to create, it helps you create smarter. Analytics platforms powered by AI can examine developments, competitor efficiency and viewers habits to information your content material technique.
As an illustration, some AI instruments can analyze which content material codecs, tones or matters resonate most together with your viewers. AI may also predict one of the best occasions to submit primarily based on viewers engagement patterns.
Actionable perception: Run A/B checks in your content material concepts. AI instruments make it simpler so as to add captions or video codecs to see what drives most engagement.
3. AI turns uncooked footage into professional-grade materials
Think about turning random clips you filmed in your telephone into one thing that looks like a Hollywood manufacturing. AI is making it simpler for creators to bridge that hole.
Do this: Leverage AI to create polished scenes from mundane clips. Even a every day vlog can really feel like a blockbuster with thoughtfully utilized AI enhancements.
4. It scales content material creation with out sacrificing high quality
AI would not simply amplify single items of content material; it allows you to multiply your efforts throughout platforms. When you create a video, AI instruments can robotically distill the video into Instagram Reels, TikTok clips and YouTube Shorts whereas customizing content material for every platform’s viewers.
Professional tip: Use these instruments to maximise attain with out reinventing the wheel for each submit. Repurpose correctly for consistency throughout a number of channels.
Associated: Two-Thirds of Small Companies Are Already Utilizing AI — Here is The way to Get Even Extra Out of It
Closing ideas
AI is not only a device — it is grow to be a co-creator, enabling the type of content material that was as soon as restricted to professionals with hefty budgets and years of expertise. Whether or not you make jaw-dropping visuals, tapping into data-backed insights or optimizing your content material for various audiences, AI ranges the taking part in discipline.
If I might take two movies from an thought to 7 million views inside days, think about what you might do by harnessing AI in your individual inventive course of. Experiment with instruments, keep curious and do not be afraid to push inventive boundaries.
The way forward for content material creation is right here, and it is powered by AI. Are you able to make it part of your story?
If you happen to’ve been creating content material for social media, you’ve got possible heard the thrill about AI. However I am not right here to speak about it as some summary revolutionary device. I am right here to indicate you the way AI helped me create two wonderful Instagram video reels — racking up over 7 million views in only a few days and the way it’s utterly modified the sport for content material creators like us.
When you grasp what AI can do and how you can use it, the probabilities can grow to be countless. Here is my story and the way you, too, can faucet into AI to take your social media content material to the subsequent stage.
How AI helped me create viral content material
The remainder of this text is locked.
Be part of Entrepreneur+ at this time for entry.
