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Linden Lab quietly opens adult hub in Second Life – Hypergrid Business

by Catatonic Times
March 17, 2026
in Metaverse
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Linden Lab opened a brand new Grownup Hub in Second Life in early March 2026, with no official announcement, in response to blogger Inara Pey, who first reported on the power March 7.

The one official signal of the Grownup Hub is the SecondLife teleport hyperlink.

 

Second Life first teased the hub in December 2023, describing it as “One thing Spicy” that was coming, in response to JuicyBomb blogger Gogo, who visited the power shortly after it opened.

Grownup content material has all the time been considered one of Second Life’s greatest attracts — the Lab famously created Zindra, a separate grownup continent, again in 2010, after banning specific content material from the principle grid. Now, with the platform in its third decade and a brand new cell app to fill, Linden Lab seems to be leaning into that viewers extra overtly.

What’s inside

The hub is open to new and current residents, with mentors available to assist newcomers, in response to Pey. It has a darkish, sci-fi aesthetic with neon and LED lighting, setting it other than different Linden-built locations.

On the heart is the Illusions Lounge nightclub. Teleport portals close to the doorway hyperlink to newcomer-friendly grownup areas, grownup golf equipment, and humanities and tradition locations, Pey stated. Different services embody a pool, seashore, glamping space with A-frame tents, spa, resort, and gardens.

The resort affords 5 non-public sky-rooms bookable in 30-minute increments, in response to Pey. Most seating across the hub additionally lets guests select whether or not to regulate animations solo or share them with a companion.

A managed setting, not a free-for-all

Gogo stated the hub was not what she anticipated. “It feels extra like a normal grownup social space the place various things can occur,” she wrote.

Grownup animations are constructed into the furnishings quite than displayed overtly, and pose balls are nowhere in sight, she stated. Area guidelines are posted and enforced.

To enter, residents should set their maturity ranking to Grownup and comply with the foundations, in response to Gogo. Second Life has no actual age verification system, nevertheless, which means underage gamers may technically nonetheless entry the hub, she famous.

One reader flagged a safety drawback within the feedback on Pey’s submit. Timothy McGregor, who created and operates The Becoming Room, a safe altering room facility, stated he was capable of digicam into a personal resort room utilizing an alternate account and stay for 15 seconds earlier than being ejected. He stated all 5 rooms share a single parcel and that safety is barely enforced contained in the room itself — leaving them seen to anybody camming up from floor stage.

A chance on new customers

“I suppose Second Life felt Grownup was the draw, and I hope their gamble pays off,” Gogo wrote. She famous that when she visited as a one-day-old take a look at avatar, she encountered solely established residents — no new customers but.

The quiet launch suits a broader sample, in response to Pey.

Commenter Doreen Elytis confirmed the hub was by no means introduced on the Second Life boards, writing that Linden Lab’s adjustments “have a tendency to look quietly and get found by somebody who notices one thing new or totally different.”

Which is odd, in the event that they’re making an attempt to make use of the Grownup Hub to draw new customers. Are they hoping for phrase of mouth? However, Inara Pey wrote about it, and so did different individuals — and I’m writing about it now — so I suppose it’s type of working?

Maria Korolov
Hypergrid Enterprise editor and writer Maria Korolov is a science fiction novelist. Throughout the day, Maria Korolov is an award-winning freelance expertise journalist who covers synthetic intelligence, cybersecurity and enterprise digital actuality. See her Amazon creator web page right here and observe her on Twitter, Fb, or LinkedIn, and take a look at her newest movies on the Maria Korolov YouTube channel. E mail her at [email protected]. Her first digital world novella, Krim Instances, made the Amazon best-seller listing in its class. Her second novella, The Misplaced King of Krim, is out now. She can be the writer of MetaStellar, a brand new on-line journal of speculative fiction.
Maria Korolov
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Tags: adultBusinessHUBHypergridLablifeLindenOpensQuietly
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