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Anthropic’s Super Bowl Ads Take Direct Shot at ChatGPT

by Catatonic Times
February 6, 2026
in Altcoin
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Anthropic launched 4 Tremendous Bowl adverts on February 4, and one in every of them units the tone straight away with the phrase “BETRAYAL” in giant letters.

The scene then shifts to a person looking for steerage on easy methods to converse to his mom. The chatbot he talks to is styled to resemble ChatGPT.

The advert closes with Anthropic saying that adverts might seem throughout AI instruments sooner or later, however they won’t seem in its personal product, Claude.

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One other advert follows an identical sample. A younger man needs recommendation on easy methods to get a six-pack. He shares his peak, age, and weight. As an alternative of helpful steerage, the bot solutions with an advert for shoe inserts that make him look taller.

These commercials are geared toward OpenAI’s customers. They got here after OpenAI introduced it will introduce adverts to the free model of ChatGPT.

Sam Altman said in a publish on X that the adverts made him snort, however the remainder of his response confirmed clear frustration. He posted an extended message accusing Anthropic of being “dishonest” and “authoritarian”.

Altman defined that an ad-supported choice helps cowl the price of providing ChatGPT to thousands and thousands of individuals. He added that ChatGPT stays probably the most broadly used chatbot.

Nonetheless, he rejected the concept ChatGPT would interrupt or redirect a dialog simply to show an advert, particularly one for an inappropriate product.

Elon Musk has determined to convey xAI, his synthetic intelligence (AI) challenge, underneath the management of his area firm, SpaceX. What did he say? Learn the complete story.



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Tags: AdsAnthropicsBowlChatGPTdirectShotSuper
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