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$7 Trillion Player Is Moving Into Bitcoin, Can This Trigger A Surge To $200,000?

by Catatonic Times
January 25, 2026
in Bitcoin
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Swiss banking large UBS, with property beneath administration (AuM) of as much as $7 trillion, is about to launch Bitcoin buying and selling for a few of its shoppers. This comes amid predictions that regulatory readability and broader adoption might ship the BTC value to as excessive as $200,000. 

UBS To Supply Bitcoin Buying and selling To Some Wealth Purchasers

Bloomberg reported that UBS is planning to launch crypto buying and selling for a few of its wealth shoppers, beginning with its non-public financial institution shoppers in Switzerland. The financial institution will reportedly start by providing these shoppers the chance to put money into Bitcoin and Ethereum. On the identical time, the crypto providing might additional develop to shoppers within the Pacific-Asia area and the U.S.

The banking large is at the moment in discussions with potential companions, and there’s no clear timeline for when it might launch Bitcoin and Ethereum buying and selling for shoppers. This transfer is alleged to be partly as a consequence of elevated demand from wealth shoppers for crypto publicity. UBS additionally faces elevated competitors as different Wall Avenue giants are working to supply crypto buying and selling. 

Morgan Stanley, in partnership with Zerohash, introduced plans to launch crypto buying and selling within the first half of this 12 months, beginning with Bitcoin, Ethereum, and Solana. The banking large might quickly additionally be capable of provide its crypto merchandise, because it has filed with the SEC to launch spot BTC, ETH, and SOL ETFs. 

Moreover, JPMorgan, one other of UBS’ rivals, is contemplating providing crypto buying and selling to institutional shoppers, though this plan continues to be within the early phases. The financial institution already accepts Bitcoin and Ethereum as collateral from its shoppers. Final 12 months, it additionally filed to supply BTC structured notes that can observe the efficiency of the BlackRock Bitcoin ETF.

Can Financial institution’s Entry Set off A BTC Rally To $200,000  

Kevin O’Leary predicted that Bitcoin might rally to between $150,000 and $200,000 this 12 months, pushed by the passage of the CLARITY Act. His prediction got here simply as White Home Crypto Czar David Sacks mentioned banks would totally enter crypto as soon as the invoice passes. As such, there’s a chance that BTC might attain this $200,000 psychological degree in anticipation of the quantity of recent capital that would move into BTC from these banks as soon as the invoice passes. 

BitMine’s Chairman, Tom Lee, additionally predicted throughout a CNBC interview that Bitcoin might attain between $200,000 and $250,000 this 12 months, partly as a consequence of rising institutional adoption by Wall Avenue giants. In the meantime, Binance founder Changpeng “CZ” Zhao mentioned {that a} BTC rally to $200,000 is the “most evident factor on the planet” to him.

On the time of writing, the Bitcoin value is buying and selling at round $89,600, up within the final 24 hours, in accordance with information from CoinMarketCap.

Bitcoin
BTC buying and selling at $89,661 on the 1D chart | Supply: BTCUSDT on Tradingview.com

Featured picture from Pixabay, chart from Tradingview.com

Editorial Course of for bitcoinist is centered on delivering totally researched, correct, and unbiased content material. We uphold strict sourcing requirements, and every web page undergoes diligent evaluate by our crew of high expertise specialists and seasoned editors. This course of ensures the integrity, relevance, and worth of our content material for our readers.



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