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Steak ’n Shake Adds $10M Bitcoin to Treasury as BTC Payments Ignite a Sales Flywheel

by Catatonic Times
January 22, 2026
in Crypto Updates
Reading Time: 3 mins read
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Key Takeaways:

Steak ’n Shake elevated its company Bitcoin holdings by $10 million after eight months of BTC funds.All Bitcoin income flows right into a Strategic Bitcoin Reserve, immediately linking gross sales progress to BTC accumulation.The transfer highlights Bitcoin’s twin position as a cost community and treasury asset for real-world companies.

Steak ’n Shake is now not experimenting with Bitcoin. The burger chain is now actively scaling its crypto technique, tying buyer funds, treasury administration, and working efficiency into one system constructed round BTC.

steaknshake-logo

Bitcoin Strikes from the Checkout to the Steadiness Sheet

Steak ’n Shake confirmed it has added $10 million in Bitcoin to its company treasury, rising publicity in notional phrases. The announcement got here precisely eight months after the corporate started accepting Bitcoin funds throughout its places.

The technique is straightforward however deliberate. Each Bitcoin transaction made by prospects goes immediately into what the corporate calls its Strategic Bitcoin Reserve (SBR). As an alternative of changing BTC into fiat, Steak ’n Shake holds it, treating Bitcoin as a long-term asset fairly than a short-term cost rail.

Administration says this construction has reshaped how the enterprise performs. Identical retailer gross sales have elevated at an alarming charge because of the introduction of Bitcoin cost and have served to stabilize the income amidst a interval of declining demand and rising bills in lots of restaurant chains.

The corporate characterizes the end result as a self-feeding circle: the upper the variety of prospects making funds with Bitcoin, the upper the gross sales, the bigger the BTC reserves, and the bigger reserves contribute to enhancing the corporate with out having to extend menu costs.

Learn Extra: Volkswagen Singapore Lets Prospects Pay for Vehicles With BTC, ETH, USDT and USDC

Binance Banner Ads - 700x60Binance Banner Ads - 700x60

Lightning Community Cuts Prices and Speeds Up Funds

Steak ’n Shake processes Bitcoin funds utilizing the Lightning Community, Bitcoin’s second-layer answer designed for quick, low-cost transactions. Lightning permits funds to settle in seconds, avoiding the delays and excessive charges frequent with conventional card networks.

For eating places, cost charges matter. Bank card processors typically cost between 2% and three% per transaction. Lightning funds can cut back these prices considerably, enhancing margins on each sale.

That financial savings turns into much more significant at scale. Day by day, hundreds of transactions are made and even a slight improve of the charges is transformed to vital money circulate benefits in the long run. Steak N Shake made a great transfer by channeling a few of that financial savings into Bitcoin assortment fairly than giving it to middlemen.

Along with the costs, Bitcoin grew to become usable on the level of sale via the help of Lightning. BTC funds will be made in actual time, with out the client having to attend till a block is confirmed on the blockchain, so BTCs can be utilized on fast-food shops.

burger-coinburger-coin

Learn Extra: Polygon Bets $250M on Regulated Stablecoin Funds with CoinMe & Sequence Acquisitions



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Tags: 10MAddsBitcoinBTCFlywheelIgnitePaymentsSalesShakeSteakTreasury
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