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Coinbase CEO Brian Armstrong’s Wild 2012 Pitch Resurfaces

by Catatonic Times
December 8, 2025
in Bitcoin
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A video has surfaced exhibiting Coinbase CEO Brian Armstrong rehearsing a pitch in 2012, years earlier than the corporate grew to become the most important Bitcoin change within the U.S.

Within the recording, Armstrong lays out a easy argument: Bitcoin is a digital forex that may transfer cash immediately anyplace on the earth. However it’s onerous to make use of. Instruments have been clunky, backups have been tough, and customers may simply lose their funds. 

Coinbase, he stated, would repair that. The platform would act as a hosted pockets, letting anybody entry their cash from any gadget with out worrying about safety or backups.

Armstrong compares his plan to what iTunes did for music. He emphasizes the early development: sign-ups and transactions rising “20 % a day,” and $65,000 in Bitcoin funds have been processed in simply 5 weeks.

The pitch is brief, below three minutes, and candid. Armstrong mentioned charges, competitors, and the potential of Bitcoin as a worldwide fee system. It’s a glimpse on the early imaginative and prescient of an organization few exterior crypto had heard of.

In 2012, Brian Armstrong recorded himself rehearsing his pitch for Coinbase.

At this time, they’re the most important Bitcoin change within the US ✨ pic.twitter.com/Ta4bKz0hYd

— Bitcoin Journal (@BitcoinMagazine) December 4, 2025

Coinbase: Don’t get ‘left behind’

It’s secure to say that Armstrong’s concept was successful. Greater than a decade later, Coinbase is the highest U.S. change, dealing with billions in Bitcoin transactions and shaping how Individuals work together with digital belongings. 

That scrappy 2012 rehearsal captures the primary hints of an organization that may develop right into a crypto powerhouse.

Simply yesterday, Armstrong sat beside BlackRock CEO Larry Fink and stated that each one main U.S. banks that ignore stablecoins danger being “left behind.” 

Talking on the New York Instances DealBook Summit, Armstrong stated that a number of prime banks are working pilot packages with Coinbase for stablecoins, crypto custody, and buying and selling.

Armstrong acknowledged a cut up inside conventional finance: some establishments’ lobbying arms resist crypto, whereas innovation groups discover it. 

“That is the traditional innovator’s dilemma,” he stated, noting banks should select between embracing or preventing new expertise. On issues about capital flowing to stablecoins, Armstrong stated banks are primarily centered on defending revenue margins.

Fink, as soon as a bitcoin skeptic, stated he now sees a “enormous use case” for Bitcoin and worries the U.S. is falling behind in stablecoin innovation. 

Armstrong has championed crypto to the U.S. authorities. He has lobbied and pushed for clearer rules for the crypto business.

Armstrong supported laws just like the CLARITY Act to set authorized readability. He launched grassroots efforts, together with Stand With Crypto. He has additionally spent hundreds of thousands on campaigns by PACs like Honest Shake. 





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