London, December 3, 2024 — SMART DPP has introduced the launch of the world’s first multi-chain digital product passport (DPP) platform, marking a milestone in style expertise. The SaaS answer integrates blockchain expertise to assist conventional style and luxurious manufacturers improve transparency, sustainability, and buyer engagement.
SMART DPP’s platform helps seamless integration with manufacturers’ current enterprise useful resource planning (ERP) methods. By leveraging blockchain expertise, the platform affords enhanced traceability and safety. It helps NFC tags, QR codes, and engagement pages, enabling style manufacturers to digitize product information with minimal technical experience.
A New Period of Digital Product Passports
The announcement befell throughout the Digital Couture Summit at Milan Style Week Spring/Summer season 2025. SMART DPP CEO Alexandra Maslova and Polygon Co-Founder Mihailo Bjelic launched the platform’s multi-chain capabilities, now working on Solana and Polygon. Ethereum integration is predicted quickly, additional solidifying the platform’s future-proof method.
“SMART DPP’s expanded multi-chain integration brings unparalleled comfort and safety to each manufacturers and customers,” Maslova mentioned. “Our answer ensures a protected, clear, and compliant future for the style trade.”
The platform aligns with the European Union’s forthcoming Digital Product Passport Regulation, set to take impact in 2027 underneath the European Inexperienced Deal. The regulation goals to advance sustainability and transparency throughout industries, making SMART DPP’s expertise an early adopter in assembly these necessities.
Multi-Chain Integration and Strategic Partnerships
Initially launched underneath the SEAMM model at NFC Lisbon Style Stage in Might 2024, SMART DPP was constructed on the Solana blockchain. Its latest evolution right into a multi-chain platform now contains Polygon, developed in partnership with Kavana Lab, an organization throughout the Polygon ecosystem centered on blockchain adoption in style, music, and sports activities.
Polygon’s integration affords scalability by its Ethereum-based Layer-2 and Layer-3 options. These options are designed to assist the style trade’s rising demand for transparency and sustainability.
Boosting Engagement and Lowering Returns
SMART DPP goes past compliance and transparency. The platform contains buyer engagement instruments equivalent to loyalty applications, which have reportedly elevated gross sales by as much as 70%, diminished returns, and improved conversion charges.
These options present added worth to manufacturers looking for to enhance operational effectivity whereas assembly the rising demand for sustainable and traceable merchandise.
Funding and Future Plans
SMART DPP has secured $4.2 million in funding, together with $2.5 million from the Lydian Group, whose portfolio contains notable blockchain and fintech gamers equivalent to Cointelegraph and Crosstower. The funding underscores confidence in SMART DPP’s imaginative and prescient of a blockchain-powered future for the style trade.
About SMART DPP
SMART DPP is a number one supplier of digital product passport options, devoted to advancing transparency and sustainability within the style trade. Its SaaS platform integrates blockchain expertise to streamline information digitization, compliance, and buyer engagement for manufacturers.
For extra info, contact Ana Macit, Head of PR, at [email protected].
